SPRING 2021

The turning point

Another broken clip at the bottom of the bag . That day, we said to ourselves: "Why doesn't anyone make a clip that actually lasts ?" The idea for Fluff was born.

SUMMER 2021

Off to Korea

We're off to South Korea , where beauty innovation is an obsession. We discover a flexible polymer used in sports equipment. Exactly what we needed.

WINTER 2022

The first prototypes

Months of testing, adjustments, and twisting and turning the clips every which way. The goal: to find the perfect balance between flexibility, hold, and comfort. Spoiler alert: we succeeded.

SPRING 2023

Launch of the Fluff Clamp

The first unbreakable pliers arrive in France. Result: 500 units sold in 48 hours . Word of mouth does the rest.

TODAY

A community of 10,000+ customers

Thousands of clips that will never break . A simple mission: to create accessories that truly last . And this is just the beginning.